Hi, I'm Adityaraj Singh
I don't generate leads.
I generate buyers.
A Direct-to-Visit (D2V) marketing funnel designed for real estate developers, builders, and channel partners - built to fill your CRM with high-intent buyers, not just people inquiring about prices.
The Problem
Most ad agencies are running a volume game. You're stuck paying for it.
If you're a real estate developer running Meta Ads at ₹2L+/month, the conversation with your sales head probably sounds something like this every Monday morning.
— We got 280 leads.
— And how many were actually buyers?
— long silence
Your CRM is a graveyard of "just enquiring for price.''
Polite term: tire-kickers. Less polite term: junk leads.
Site visit show-up rates are quietly embarrassing.
Forms get filled. Calendars stay empty.
Your sales team has stopped getting excited when leads come in.
A bad sign. Possibly a permanent one.
You're overdependent on portals and broker referrals you don't control.
Owned distribution > rented distribution. Always.
Your last agency sent a beautiful weekly report. Bookings: zero.
Reports don't pay EMIs. Bookings do.
The Approach
Infinity Buyer Engine
Most Meta Ads campaigns chase impressions and optimize for form fills. That's why your CRM is full of people who were never going to buy.We do something different. Every campaign is engineered around buyer intent signalsIncome behaviour, prior purchase patterns, life-stage cues, location intent combined with a qualification layer that filters leads before they ever reach your sales team.The goal isn't more leads. The goal is fewer, better, ready-to-visit buyers and a feedback loop that teaches Meta to find more of them automatically.
— We don't sell ad management. We sell predictable site visits.
What's Included
# Buyer-intent ad campaign architecture
# Qualification layer + landing page flow
# Custom audience strategy per project
# Custom messaging + creative system
# CRM integration with feedback loop
# Weekly performance + sales-call review
# Retargeting funnel for high-intent visitors
# WhatsApp support (Mon–Sat)
The Process
Ninety days, three milestones, one engine.
Milestone 01
Days 1 — 30
Buyer Intent Activation
What we do
Competitor & market deep-dive
Intent-driven campaign architecture
Qualification questions & filtering logic
Audience refinement: income, behaviour, signals
Creative strategy built for serious buyers
Milestone 02
Days 31 — 60
Lead Qualification System
What we build
Intent-based landing flow optimization
CRM integration + feedback loop
Budget reallocation by lead quality
Sales-team alignment workshop
Meta auto-optimization for buyer profile
Milestone 03
Days 61 — 90
Conversion & Booking Optimization
What we close
Site visit conversion strategy
Retargeting high-intent prospects
Sales team alignment + follow-up optimization
Funnel tracking (Lead → Visit → Booking)
Why It Works
Faster. Better. Cheaper. Pick three.
Faster
Speed of result
60d Lead quality measurably improves
45d 40–60% drop in junk leads
30d Pre-qualification reduces lead → visit time
90d Predictable booking cadence locked in
Better
Quality of system
Buyer Intent Targeting (not basic demographic ads)
Lead Qualification with CRM feedback loop
Full-funnel optimization, ad → booking
Marketing + sales aligned, not at war
Cheaper
Cost of outcome
−50% Wasted ad spend on junk leads
− Lower cost per actual site visit (not just CPL)
↑ ROI focused on high-intent buyers
₹ Lakhs/month preserved that would've been lost
Recent Work
Case studies.
₹80K spend → 457 qualified leads + 3.1M people reached.
₹165 average cost per lead · 6-campaign architectureBuilt a layered funnel for a premium real estate developer running through Jan–Mar 2026. Three lead campaigns held consistent CPLs between ₹130–₹167 across 457 verified form-fills. A parallel awareness layer reached 2.97 million unique people at just ₹0.04 per ad recall lift. WhatsApp campaign added 27 direct buyer conversations on top.
₹29.5K spend → 236 verified leads.
₹125 average CPL · Awareness + retargeting supportExecuted a multi-region lead generation campaign targeting high-intent property buyers. The campaign delivered 236 form leads at ₹125 CPL, supported by 689K+ reach and 139K+ video ThruPlays at just ₹0.04 per result. Retargeting campaigns also generated 68 messaging conversations.
₹72K+ spend → 346 qualified leads generated.
₹209 blended CPL · CBO + segmented targetingBuilt a scalable acquisition funnel using CBO campaigns, interest targeting, and retargeting layers. The system generated 346 leads across multiple cities while maintaining strong delivery efficiency. Supporting awareness campaigns reached 542K+ people and strengthened brand recall throughout the funnel.
₹46K+ spend → 437 qualified leads + 3M reach.
₹105 blended CPL · CBO + awareness scalingExecuted a high-volume real estate funnel for the Patna market using CBO lead campaigns, awareness ads, and messaging retargeting. Lead campaigns generated 437 verified leads, while the awareness layer reached over 3 million people at highly efficient delivery costs. Messaging campaigns also added direct buyer conversations at under ₹6 per result.
About
A short note from the person who'll actually run your account.
I'm Adityaraj Singh a digital marketer based in Surat, focused on Meta Ads for real estate developers and premium home brands.For the last few years I've spent my days inside Ads Manager, weekly sales meetings, and CRM dashboards figuring out what actually separates a "lead" from a "buyer" in this industry.The honest answer: it's almost never the creative. It's the system around it.I've managed ₹70 Lakhs+ in ad spend, generated 50,000+ verified leads across 30+ clients, and helped real estate teams add 450+ qualified site visits to their pipelines.But I'm less interested in totals than I am in the question: did this campaign actually result in a sale?If you're a developer running ₹1Cr–₹50Cr+ in revenue and you're tired of paying for forms that don't convert, I'd genuinely like to talk.
Ready for a CRM full of actual buyers?
Thank you!
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